Valvoline publications
Valvoline has regular publications on motor oil and lubricants, giving you an insight in the technology behind the products and information on when to use which types of motor oil or lubricants.
Impressive display booth generates buzz at AutoProf trade show
It was easy to find the Valvoline brand at the 2010 AutoProf trade show in Gorinchem, The Netherlands with an impressive display stand built specifically for the event. The striking display generated a lot of positive feedback from visitors due to its out-of-the-box design and premium image.
Sator, the distributor for Valvoline Benelux, designed and produced the unique stand for the March 23-25 event which targetsindependent installers and WDs.
Unlike standard trade show stands, the Valvoline AutoProf display featured a “product lab” where visitors could obtain information on base oils and additives. Product materials for MaxLife and other Valvoline premium products were available in a separate “service center.” In designing the stand, Sator made sure to prominently feature the red, white and blue Valvoline colors. The design also incorporated multiple OEM approvals on the display walls which helped communicate a premium
image for the Valvoline brand.