Valvoline, the world's first lubricant brand, has signed a multi-year partnership with the FIA World Touring Car Championship (WTCC). As an Official Series Partner, Valvoline will be promoted around all six European Events and the WTCC Race of Morocco via the Valvoline Grid Girls and Valvoline Winner's Enclosure.
The partnership follows the successful sponsorship of the 2011 WTCC Race of Portugal and extends to include exclusive hospitality and on-site customer entertainment programs for Valvoline distributors at all Events featuring the Valvoline Grid Girls.
Furthermore, Valvoline has undertaken an on-air advertising campaign with Eurosport Television, WTCC Promoter and broadcaster, that will see a 30 second commercial aired around WTCC programming and the channel's Pan-European coverage of top motorsport events throughout the year.
"We are delighted to welcome a brand with such prestige and rich history as Valvoline to the world's premier Touring Car Championship," commented Marcello Lotti, WTCC General Manager. "The WTCC is an established FIA Championship with television coverage extending to more than 160 countries internationally, reinforcing the brand values of Valvoline together with their high-profile presence at the races."
"As the world's first lubricant brand racing is in our heritage," said Rogier van Vlijmen, Marketing Manager Valvoline Europe. "The FIA WTCC enables us to establish a point of difference, whilst growing our brand awareness within our core markets as an Official Series Partner."